Chase & Status - pieces feat plan b album cover

The Chase & Status single cover for the song “pieces” featuring Plan B has a simple colour pallet using only 3 colours within its colour scheme, this is often used in album covers and singles so in a shop on a stand with 100s of other albums it will stand out from other CDs, this will give it a higher chance of being sold. The name of the song is clearly printed across the centre of the cover against a blank black background to stand out as much as possible to catch the eye of passersby, The sales of CDs have dropped hugely due to piracy of records and therefore the sales of these records are vital and the artwork on a CD case must not only catch the eye of a passerby but must also convince them to buy it.

The name of the Artist is clearly stated above the song name, this is not as important as the song name, this is shown by the smaller writing in the same font but it has not been made to be cracking or crumbling, chase and status are a well established band and do not need a busy cover to advertise or promote themselves, any people looking to purchase the CD will recognise the album cover through the song name and its artwork. The word “pieces” is smashed and appears to be crumbling into pieces; the retro font makes the word seem like crumbling stone. This is an interesting font for chase and status to use and is easily recognisable; it is similar to common fonts used in the 70s. The font is bold and bubbly, Chase and Status would not normally idolise themselves in this light but they feature the artist Plan B which in his recent album he portrays himself in 70s scenes, his dress sense, the scene build up and sets shows this, a good example is in the music video “stay to long” where Plan B is dressed in a suit with dungarees in a dark dingy 70s pub. The unusual 70s font would of been used to emphasise the fact Plan B is featuring in this song.

 The end of the word pieces is repeated in the top right and bottom left corner of the cover to complete this albums artwork. The video to this song is a narrative theme telling the story of how Plan B and his girlfriend break up, the crumbling of the writing on this front cover is used I believe to convey the crumbling of his relationship, the retro font makes the writing seem like stone, this may be an underlying message showing they had a strong relationship ‘like stone’ but now its begun to break down. This is very good example of a simple cover created in a clever way to have many underlying messages within it that can be pulled apart to show relationships between the song name and the artwork and the video and artwork.