The cover for Metallica’s album uses a piece of artwork created by ‘Andres Serrano’ and is entitled “semen and blood III” The singer James Hetfield expressed his dislike for this album cover and the inspiration behind it but the guitarist and drummer lars and kirk were very into abstract art at the time and James Hetfield stated “I think they knew it bugged me and the cover for load was just a piss take so I let them do what they needed to do” This album cover shows that the Band Metallica are so big they have no need to promote themselves in their album covers, with conflict about the ideas behind the cover they still published it and used this artwork. The image is of semen and blood between two slides of Perspex, the album cover is edited in no difficult way it shows the image tilted slightly to the side, with the album name “load” and the band’s name Metallica at the top. The cover uses a black background using no kind of gradients, the typography is very stereotypical of the genre and of this band as they often use bold ‘in your face’ writing. The layout of this CD cover is extremely simple, this cover is so basic it just shows how much a band of this size dont need to promote themselves through there Albums, as James Hetfield said “its a piss take” and they still produced it. The CD cover is simple but effective using mainly someone else’s artwork to promote their image.
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